At Premier Jour Fine Lingerie, we adore and appreciate today's confident, sexy, and fabulously luxurious women. Lingerie lines sold at Premier Jour are favorites of some of Hollywood's hottest celebrities - Madonna, Carmen Electra, Teri Hatcher, Charlieze Theron, Eva Longoria, Nicollete Sheridan, Debra Messing, Melinda Clark, Jessica Simpson and Mariah Carey just to name a few.

In fact, Premier Jour lingerie is also a "Canadian" favorite and has been featured on "Hollywood 10 Best This Week", "Entertainment Tonight Canada", "CFRB" and The InterContinental Toronto Hotel "Desperate Housewives Contest", "Weddingbells Magazine", "The Jeanne Lottie Pink Bedroom Party", for breast cancer researchand in the "Toronto Star Newspaper, Covenant House "Celebrate Mom" at the Terrasan Mother's Day Celebrity & Fashion Evening.